Dela Rosa Elevated Walkway is a strategic outdoor advertising location in Makati CBD, offering brands a high-visibility way to reach office professionals, shoppers, residents, healthcare visitors, and daily commuters.
Located in the heart of Makati’s central business district, the Dela Rosa Elevated Walkway connects people moving between major offices, commercial establishments, retail destinations, and healthcare facilities. This makes it an effective location for brands looking to build awareness among a highly active and diverse urban audience.
Why Advertise on Dela Rosa Elevated Walkway?
Advertising on the Dela Rosa Elevated Walkway in Makati gives businesses the opportunity to put their brand directly into the daily routine of Makati’s business and retail audience.
With strategically positioned static lightboxes along the Dela Rosa Elevated Walkway, brands gain high-visibility exposure along a frequently used pedestrian route in Makati CBD. Illuminated for visibility day and night, these advertising displays keep your brand consistently in view—from the morning commute and lunchtime movement to afternoon trips and the evening rush—maximizing repeated exposure and strengthening brand recall.
Who Can You Reach Through Dela Rosa Walkway Advertising?
The location provides access to a broad audience within Makati’s business and commercial district, including:
Office Professionals
Reach employees and business professionals traveling to and from offices throughout Makati CBD.
Shoppers and Lifestyle Consumers
Connect with consumers visiting nearby malls, retail establishments, restaurants, and lifestyle destinations.
Makati Residents
Build local brand awareness among residents who regularly travel through the area.
Healthcare Visitors
Reach patients, companions, medical professionals, and other visitors traveling to nearby healthcare facilities.
Daily Commuters
Create repeated brand exposure among pedestrians using the walkway as part of their regular commute.
Nearby Commercial and Business Establishments
Dela Rosa Elevated Walkway is strategically positioned near several major commercial, business, retail, and healthcare destinations in Makati, including:
- Greenbelt
- Ayala North Exchange
- Makati Medical Center
- Eton Tower
- The Enterprise Center
The proximity of these destinations helps make the walkway a valuable Makati outdoor advertising location for brands seeking visibility among people moving through the central business district.
Looking to Advertise in Makati?
Explore advertising opportunities on Dela Rosa Elevated Walkway and find the right placement for your brand.
Our Locations
Why Choose Us
Proven Experience
Being in the industry for over 3 decades, RS Concepts Inc. has established a solid reputation as a leader in out-of-home advertising. Our extensive experience allows us to understand the evolving market dynamics and deliver effective advertising solutions that resonate with audiences.
Strategic Locations
We strategically position our advertisements in high-traffic areas across the Philippines, ensuring maximum visibility for your brand. Whether it's busy city centers, major highways, or bustling transit hubs, our locations are designed to capture the attention of your target audience.
Innovative Solutions
At RS Concepts Inc., we believe in staying ahead of the curve. Our commitment to innovation means we continually explore and implement cutting-edge advertising technologies and creative strategies. From dynamic digital displays to engaging interactive campaigns, we offer solutions that elevate your brand and enhance consumer engagement.
FAQs
Out-of-home (OOH) advertising refers to promotional messages displayed in public spaces, targeting audiences as they move through their daily routines. Common formats include billboards, transit ads, posters, and digital screens.
RS Concepts, Inc. offers a variety of OOH advertising formats, including:
- Billboards (static and digital)
- Transit ads (on buses, jeepneys, and trains)
- Posters and banners in high-traffic areas
- Street furniture ads, such as on bus sheds
- Airport and mall advertising
- Digital OOH using LED screens in strategic locations
Selecting the right OOH format depends on your target audience and location, campaign goals, and budget. For example:
- Billboards for maximum visibility
- Lamp post banners for directions to your physical store
- Transit ads to reach commuters
The benefits of OOH advertising include:
- High visibility and reach
- Continuous exposure to a wide audience
- Enhanced brand recall
- Cost-effective CPM (cost per thousand impressions)
- Complements digital and other marketing strategies
Effectiveness can be measured through:
- Impressions and audience analytics
- QR codes or unique URLs for tracking engagement
- Brand surveys to assess awareness
- Sales or traffic lift during the campaign period
Campaign durations usually range from three to 12 months, depending on the client’s goals and budget. Shorter campaigns can be effective for event promotions, while longer ones are ideal for brand-building.
Yes, OOH advertising is subject to local government regulations, including size, location, and content restrictions. We ensure compliance by coordinating with local authorities during the planning process.
Getting started is easy. Contact us to discuss your goals, target audience, and budget. We’ll provide recommendations, design support, and manage the placement process from start to finish.
The cost varies depending on factors such as format, location, duration, and production requirements. Contact us for a customized quote tailored to your needs.
Yes, we offer digital OOH advertising on LED screens and video walls in high-traffic locations. Digital formats allow for dynamic, interactive, and time-specific content to engage audiences effectively.
To make your ad stand out:
- Use bold, high-contrast colors
- Keep the message clear and concise
- Use the right text size depending on the format
- Incorporate eye-catching visuals
- Consider dynamic content for digital OOH