Explore out-of-home (OOH) advertising campaigns executed at the Ayala Avenue Underpass in the Makati Central Business District. These campaigns showcase how brands and agencies have transformed the underpass network through custom advertising installations and complete underpass takeovers.

Rexona

Stair Branding - Legazpi Underpass

SharkNinja

Special Execution with Lightbox Makati - Avenue Underpass

Sunsilk

Single Wall Execution with Lightbox - Paseo Underpass

Gatorade

Full Wrap Execution with Lightbox - Sedeño Underpass

Axe

Special Execution with Lightbox - Paseo-Villar Underpass

Adidas

Full Wrap Execution with Lightbox - Sedeno Underpass

Biogesic

Single Wall Execution with Lightbox - Paseo-Villar Underpass

Nike

U-Wrap Execution with Lightbox - Paseo Underpass

HBO: House of the Dragon

U-Wrap Execution with Lightbox - Paseo Underpass

Cebu Pacific

Full Wrap Execution with Lightbox - Paseo Underpass

Trese

Special Execution with Lightbox - Paseo Underpass

Netflix: Mowgli

Full Wrap Execution with Lightbox - Sedeño Underpass

Piattos

Special Execution with Lightbox - Paseo Underpass

NBA

Full Wrap Execution with Lightbox - Sedeño Underpass

Request a Proposal

Our Locations

Why Choose Us

Proven Experience

Being in the industry for over 3 decades, RS Concepts Inc. has established a solid reputation as a leader in out-of-home advertising. Our extensive experience allows us to understand the evolving market dynamics and deliver effective advertising solutions that resonate with audiences.

Strategic Locations

We strategically position our advertisements in high-traffic areas across the Philippines, ensuring maximum visibility for your brand. Whether it's busy city centers, major highways, or bustling transit hubs, our locations are designed to capture the attention of your target audience.

Innovative Solutions

At RS Concepts Inc., we believe in staying ahead of the curve. Our commitment to innovation means we continually explore and implement cutting-edge advertising technologies and creative strategies. From dynamic digital displays to engaging interactive campaigns, we offer solutions that elevate your brand and enhance consumer engagement.

FAQs

Out-of-home (OOH) advertising refers to promotional messages displayed in public spaces, targeting audiences as they move through their daily routines. Common formats include billboards, transit ads, posters, and digital screens.

RS Concepts, Inc. offers a variety of OOH advertising formats, including:

  • Billboards (static and digital)
  • Transit ads (on buses, jeepneys, and trains)
  • Posters and banners in high-traffic areas
  • Street furniture ads, such as on bus sheds
  • Airport and mall advertising
  • Digital OOH using LED screens in strategic locations

Selecting the right OOH format depends on your target audience and location, campaign goals, and budget. For example:

  • Billboards for maximum visibility
  • Lamp post banners for directions to your physical store
  • Transit ads to reach commuters

The benefits of OOH advertising include:

  • High visibility and reach
  • Continuous exposure to a wide audience
  • Enhanced brand recall
  • Cost-effective CPM (cost per thousand impressions)
  • Complements digital and other marketing strategies

Effectiveness can be measured through:

  • Impressions and audience analytics
  • QR codes or unique URLs for tracking engagement
  • Brand surveys to assess awareness
  • Sales or traffic lift during the campaign period

Campaign durations usually range from three to 12 months, depending on the client’s goals and budget. Shorter campaigns can be effective for event promotions, while longer ones are ideal for brand-building.

Yes, OOH advertising is subject to local government regulations, including size, location, and content restrictions. We ensure compliance by coordinating with local authorities during the planning process.

Getting started is easy. Contact us to discuss your goals, target audience, and budget. We’ll provide recommendations, design support, and manage the placement process from start to finish.

The cost varies depending on factors such as format, location, duration, and production requirements. Contact us for a customized quote tailored to your needs.

Yes, we offer digital OOH advertising on LED screens and video walls in high-traffic locations. Digital formats allow for dynamic, interactive, and time-specific content to engage audiences effectively.

To make your ad stand out:

  • Use bold, high-contrast colors
  • Keep the message clear and concise
  • Use the right text size depending on the format
  • Incorporate eye-catching visuals
  • Consider dynamic content for digital OOH