Samsung Concept Store

Samsung taps RS Concepts for Concept Store

Samsung Philippines tapped the services of RS Concepts to execute its Concept Store in All Home in Libis.


The design and setup is the first of its kind, and upon approval, will be replicated across All Home branches across the country. The setup is envisioned in such a way that all Samsung Appliances will have a good share of the foot traffic and customer attention. It includes a combination of modules, racks, and standees, with Samsung branding strategically positioned across the store.


Samsung Philippines is a subsidiary of Samsung Electronics Co., Ltd., a South Korean multinational electronics company headquartered in Suwon, South Korea. As of October 2017, Samsung Electronics’ market cap stood at US$372.0 billion.


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