Brand activations are one of the most vital and effective forms of promotion and marketing. With the aim of RS Concepts Inc. to provide broad and quality advertising services, RSCI now has its own unit for ground activation services. Declared complete and running on November 2016, it’s now ready to serve as a part of the company’s four pillars. Equipped and driven, the unit is aiming to cater and spread its wings among clients with various needs and agenda for brand activations and for events management as well.
To start its flight, the unit has managed to affiliate and serve as an implementation arm for a project of Pascual Lab’s subsidiary, Pascual Consumer Healthcare Corp. (PCHC). The said project is a below-the-line promotion of C-lium Fibre called, ‘C-Lium 21’. It is a below-the-line activity among various corporate offices, alumni offices, organizations, stores and more. The project would be implemented this coming 2017.