Out of Home Advertising comes as a result of the changing behavior patterns of the target consumer of our customers. This has triggered the emergence of Billboards, Mall Light boxes, Transit Advertising, Airport Ad Boxes and Bus Shelter ads as an alternative to the traditional media of Radio Print and TV.
The Philippines is country of mall goers. They have become destination places for families seeking recreation and shopping. The retail landscape is dominated by three groups. The SM Group, Robinsons Group and Ayala Land. Majority of the population is catered by these three groups and which offer the largest variety of retail goods and services under their respective areas. Exposure to their target market and proximity to point of purchase have made mall advertising a viable alternative in the marketing mix of our customers.
The major international airport of our country are NAIA1 , NAIA2, NAIA3 and CEBU Mactan airport. They serve as the gateway into our country with an annual traffic count exceeding 30 million passengers . Such a large nos of people in a relatively small space gives rise to the use of airport advertising.
The Makati Central Business District created the underpass system as a means of decongesting traffic and encouraging pedestrians to commute from their place of work to the malls and restaurants in the general vicinity. With over 200,000 office workers a day using these locations they have become an effective means of creating awareness for a specific demographic segment in the market.
Ayala Ave is the main artery of the Central Business district. Bus Shelter ads are the only advertising allowed at this location and serve as an effective means of communicating to the pedestrians which use the buses and walk along Ayala Ave on a daily basis.
Traffic is an inescapable of life in the Metropolitan area. This has given rise to the use of public utility vehicles such as buses, jeepneys, trycicles, taxis and electric vehicles as a means of reaching the target consumer. These serve as moving message boards and can reach the main arteries and inner recesses of each city depending on the type of vehicle used.
Necessity is the mother of invention and in this case creativity is the solution.
We have transformed ordinary locations into creative showcases for our clients.