RS CONCEPTS, POSTERSCOPE AND NETFLIX PARTNER OOH CAMPAIGNS IN CEBU AND MAKATI
RS Concepts, Posterscope and Netflix have joined forces with the installation of three ad placements on three of the most strategic ad locations in Metro Manila and Metro Cebu: two in the underpasses of Ayala Avenue in Makati and one near the Mactan Cebu Airport.
The first ad placement, installed last November 27, was installed in the Paseo Underpass in Ayala Avenue, Makati. It is a wall mural, with five units of 55” Large Format Display.
The installation in Cebu meanwhile, installed in December 1, are lamppost banners made out of tarpaulin. Strategically located near the new Mactan-Cebu Airport Terminal Two, it targets the masses of travelers that go in and out the airport.
The last to be finished and the largest ad installation meanwhile, installed last December 15, is located in Sedeno Underpass. A full wrap execution to promote its Netflix Original Movie Mowgli: The Legend of the Jungle, the installation includes the tunnel, ceiling, sidewalk, floor decals and lightboxes. The wall and ceiling are made of matte stickers, while the flooring is made out of a special MacTac non-slippery, non-glossy, laminated material. This is verified as the first ever full wrap exhibition in the city of Makati.
All of the installations in Makati are strategically placed among high foot traffic, and both the Makati and Cebu murals are strategically placed in locations to attract a wide set of traffic.
One of the last projects of RS Concepts for 2018, clients, prospects, the public can expect for more projects, collaborations and installations this upcoming 2019.