RS CONCEPTS INC AND HAVAS MEDIA ORTEGA ADCITY TEAM UP FOR NBA’S FULL WRAP EXECUTION AT SEDEÑO UNDERPASS
To promote the NBA All-Star Weekend last February 16-18, RS Concepts Inc. and Havas Media Ortega AdCity teamed to produce NBA’s Full Wrap Execution located at Sedeno Underpass in Makati.
The full-wrap exhibition consists of the wall, ceiling (logos of the different NBA teams, including the hashtags #ThisIsWhyWePlay, #NBA and #NBAInManila; wall and ceiling made out of matte), sidewalk, floor (made out of a special MacTac non-slippery, non-glossy, laminated material, depicting a basketball court) decals and lightboxes (with the NBA Stars).
The contributors to the full wrap installation are RS Concepts Director Anton Alfonso, Senior Account Executives Desiree De Leon and Generose Ajeda, and Havas Media Ortega AdCity Team Account Executives Patricia Salas and Stephen Ortiz.
RS Concepts Inc. is looking forward to more full-wrap installations in the future due to the positive reception of their recent full-wrap installations such as Netflix’s Mowgli and NBA All-Star.