It is a usual busy month for the Ground Activations team this April due to its various event projects. The team is set to launch the American brand, Hamilton beach, which was founded in 1910. The brand is well-known abroad for their appliances and restaurant equipment. With its intention to establish their presence in the Philippines, they intend to jump start their activities with a launching event to be held in Abenson BGC this coming 10th of May. They will be showcasing the current and upcoming lineup of Hamilton beach kitchenware. Well-known chef and local celebrity, Erwan Heussaf, will be presenting some of his recipes with the use of Hamilton beach blenders.
Recently, the team also managed to close a deal and develop a new business with Kettle Foods Corporation, a subsidiary of RFM Corporation, one of the biggest food and Beverage Company in the country. The ongoing initial activations with them includes runs in business districts and offices in Manila and Cebu. The team just wrapped up its recent activity at Tycoon Centre in Ortigas and CITOM Office in Cebu with the Ortigas run selling over 300 bundles of Kettle Korn products. In line with this, the team has ongoing projects as well with Pascual Lab. (C-Lium Fibre), Unisell (Playboy), and Kimberly-Clark (Professional).
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