Kettle Korn Extends Partnership with RS Concepts Inc.

Kettle Korn extends their partnership with RS Concepts Inc

After the Cebu and Manila trial activations for the well-known ready to eat popcorn brand, Kettle Korn, Kettle Foods Corporation extends their partnership with RS Concepts Inc. for the continuation of the activation for the whole year of 2017.


Kettle Foods Corporation is a subsidiary of one of the country’s top food and beverage company, RFM Corporation. The said project is an activation and selling activities of Kettle Korn promo bundles in various offices and corporate venues within the area of Manila and in Cebu as well.


This activation campaign intends to increase the brand’s awareness and presence within certain business districts and working professionals who love to snack on the ready to eat popcorn brand.


Aside from this engagement, simultaneously running as well is an activation of the food supplement, C-Lium Fibre. A product by the Filipino-owned Pascual Laboratories Inc. The project intends to establish their presence within Rotary International.


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After Pascual Lab, Kimberly Clark and Hamilton Beach Seal Partnerships with RS Concepts GAS Team


It was an activity-filled month so far for the Ground Activations Team. This is because of the ongoing projects such as the Pascual Lab.’s ‘C-Lium 21’ activation.


C-Lium 21’s most recent activations are targeted and conducted within some key events of the Rotary International. Some of those are the PETS graduation held in DAP convention in Tagaytay City, seminar graduation of the upcoming presidents of Rotary clubs; and Rotary World Understanding event held in Quezon City, a celebration of the organization’s multi-cultural and diverse traditions.


Another ongoing project from Pascual Lab. is Ora Care and Alfa Gargle’s dental coverage project, touring and product detailing of ambassadors nationwide. The project is now ending its preparation stage including the sourcing of manpower and will soon proceed to its actual implementation this month.


In line with all of these, the team is also set for a new line up of activations from a very reputable corporation, Kimberly-Clark. The corporation signed a new contract for their industrial-level quality of products such as safety suits, gloves, tissues and more – marketed by Kimberly-Clark Professional.


Aside from activations, the team is also expecting and setting up for an upcoming product launching of Hamilton Beach, providers of professional grade blenders and kitchenware. The brand is eyeing to launch their product lineup by next month. Partnering with Abenson, the event will be held in Abenson BGC (Bonifacio Global City).


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RS Concepts Partners with Pascual Lab for Ground Activation Services


Brand activations are one of the most vital and effective forms of promotion and marketing. With the aim of RS Concepts Inc. to provide broad and quality advertising services, RSCI now has its own unit for ground activation services. Declared complete and running on November 2016, it’s now ready to serve as a part of the company’s four pillars. Equipped and driven, the unit is aiming to cater and spread its wings among clients with various needs and agenda for brand activations and for events management as well.


To start its flight, the unit has managed to affiliate and serve as an implementation arm for a project of Pascual Lab’s subsidiary, Pascual Consumer Healthcare Corp. (PCHC). The said project is a below-the-line promotion of C-lium Fibre called, ‘C-Lium 21’. It is a below-the-line activity among various corporate offices, alumni offices, organizations, stores and more. The project would be implemented this coming 2017.